Starting situation
Whether in the store, the online shop, or the app: customers expect a seamless experience. At Parfümerie Douglas, the global CRM system forms the backbone for customer interactions, loyalty programs, and marketing campaigns. The online shop, branches, and other systems access a common database.
With increasing internationalization and growing data volumes, the demands on the platform grew: it had to be continuously developed, integrate new markets, and remain stable and performant at the same time.
Challenges
Mastering a complex system landscape
Integration and further development of numerous connected systems and services.
Process large data volumes
Managing large volumes of customer and transaction data across multiple channels.
Implement Omnichannel Requirements
Synchronizing online and offline data for a consistent customer experience.
Harmonize international systems
Integration and migration of data from different countries and markets.
Ensure stable performance
Ensuring a high-performing platform despite growing requirements.
Enable continuous development
Parallel operation of operations, development, and migration without interruptions.
Solution
What our expert says
Michael Spahr
Team Lead Retail
„When integrating, migrating, or extending CRM modules, involving all teams early and communicating clearly in microservice architectures lays the foundation for smooth operations and true collaborative project success.“
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