Starting situation
As part of the global Mercedes-Benz website (eMB), a platform was created that serves as a central digital entry point for customers worldwide. Over 100 markets access this system, manage content, and offer functions such as vehicle configuration and dealer search.
With increasing internationalization and a growing variety of functions, the platform became increasingly complex. The goal was to continuously develop it, operate it stably, and at the same time remain flexible in responding to the requirements of individual markets.
Challenges
Global Consistency with Local Flexibility
Consistent brand image across all markets while allowing for individual customizations.
Orchestrate complex system landscape
Interplay of CMS, vehicle configurator, CRM, and other systems.
High requirements for performance and availability
Stable usage worldwide despite high load and continuous expansions.
Parallel operation of development and operations
Implement new features without impacting ongoing operations.
Ensure quality across all services
Comprehensive testing and automation to ensure stability.
Consultation with international stakeholders
Coordination between markets, specialist departments, and IT.
Solution
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