Starting situation
At STACKIT, part of the IT organization of a large European retail company, the expansion of cloud and colocation services created the need for structured management of customer inquiries and sales processes.
Based on the existing Microsoft infrastructure, it was decided to implement a CRM system that creates transparency and specifically supports sales.
Challenges
Centralize sales processes
Different requests and processes had to be merged into one system.
Integration of existing systems
Integration of the CRM solution into the existing Microsoft system landscape.
Create a clear structure for leads & opportunities
Illustration of the entire sales process from inquiry to closing.
Separation of business units
Differentiating Sales Processes between Cloud and Colocation.
Hot-swappable introduction
Implementation without affecting existing processes.
Ensure acceptance and usage
Introduction of a system that is actively used by sales representatives.
Solution
What our expert says
Jens Matt
Senior Consultant
„Even as a startup, STACKIT had a clear vision, and the internal sales and marketing processes were systematically supported by the CRM. It's inspiring to see what STACKIT is doing today.“
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